Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to target audiences. Unlike traditional marketing methods, digital marketing leverages the internet and electronic devices to reach consumers in various online spaces, such as websites, search engines, social media platforms, email, and mobile apps. It encompasses a wide range of tactics and strategies designed to attract, engage, and convert prospects into customers, as well as retain and nurture existing customers.
In summary, digital marketing offers numerous features and benefits that make it a powerful and essential component of modern marketing strategies. From targeted audience reach and measurable results to enhanced brand visibility and customer engagement, digital marketing enables businesses to achieve their marketing goals more efficiently and effectively in today’s digital age.